Head of CRM

Recruiter
EMR
Location
England,London
Salary
£70000 - £85000 per annum
Posted
26 Sep 2018
Closes
24 Oct 2018
Ref
1630763
Contact
Clare Humphreys
Job Discipline
Data & CRM
Experience Level
Director
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
A rapidly growing international FinTech company is looking for a CRM lead to leave their mark on the modern world. You will be creating CRM marketing campaigns and providing essential input to automated campaigns.

HEAD OF CRM RESPONSIBILITIES

* Supporting with the creation and delivery of CRM marketing campaigns, and provide essential input to automated campaigns.
* Providing continual optimisation and automation through data analysis, testing and reporting.
* Maximising commercial opportunities, analysing touch points within the organisation and mapping the customer journey throughout the process
* Developing testing strategies for all aspects of the CRM to ensure the most effective approach of the company and its products.

HEAD OF CRM EXPERIENCE

* Demonstrable experience with Salesforce marketing cloud and B2B marketing automation
* Proven track record of creation and delivery of successful CRM marketing campaigns
* Experience with direct and digital marketing ideally in a B2B context

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