Head of Global Marketing

Recruiter
Better Placed
Location
England,Greater Manchester,Manchester
Salary
£60000 - £650000 per annum
Posted
26 Sep 2018
Closes
24 Oct 2018
Ref
26652
Contact
Sarah Johnson
Job Discipline
Marketing (General)
Experience Level
Director
Contract Type
Permanent
Hours
Full Time
Role Responsibilities:

* Manage and motivate the team, assisting them in the production and timely implementation of relevant and approved marketing plans
* Write and implement a lead generating marketing plan that is customer focused and capitalises on the market leading brand's USPs plans
* Manage the creation, development and implement of marketing communications (specifically digital), events and initiatives that give our brands a competitive advantage in their target markets
* Fully utilising all data sources available internally, including CRM, and externally to provide senior management with comprehensive analytical marketing performance reporting
* Form a close and productive working relationship with colleagues across the business nationally and internationally
* Work with the team to help provide all brands in the company with a competitive edge through MI from our websites, lead generation activity measured through CRM and social media
* Identify, measure and deliver KPIs for the brands and department, reporting regularly to the director
* Effectively manage brand and department budgets
* May require some international travel.

Person Specification:

* Strong team leader with proven man management experience
* Impressive track record of international B2B marketing management experience
* A good understanding of our global marketplace is preferred
* Creative individual with the ability to think laterally and develop a programme of new and unique ideas
* Action orientated - proactive, flexible, hardworking and energetic
* Strong digital (website, SEO, social media), PR and lead generation skills
* Good project management skills - organised and able to work to tight deadlines and budgets
* A strong communicator and negotiator.

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