Marketing Manager

Better Placed
England,Greater Manchester,Manchester
£45000 - £55000 per annum
25 Sep 2018
23 Oct 2018
Sarah Johnson
Job Discipline
Campaign Management
Experience Level
Contract Type
Full Time
As the Marketing Manager, your role will involve the following:

* Responsibility for lead generation, developing brand values and all internal and external communications
* Managing and improving omni-channel lead generation campaigns and measuring results
* Analysing potential new lead acquisition channels to explore for future incremental gains
* Developing campaign plans on a quarterly basis
* Working with and advising Campaign Executives on planning marketing campaigns, for them to be rolled out via a marketing automation platform
* Driving improvements to process, systems and further efficiencies, as well as aligning campaign activity
* Understanding market, competitors, market penetration, propositions and brand awareness
* Overseeing marketing budgets and measuring the effectiveness of marketing campaigns and communications
* Owning the relationship with agencies to ensure the brands are being represented in the correct way
* Being a guardian of our brands
* Managing and developing of a team of five to and ensuring that necessary coaching and objective setting is in place
* Coordinating marketing team activities, time management and prioritisation to ensure the team is aligned, and producing high quality work

Person Specification

This position is a great opportunity for an experienced Marketing Manager with a passion for driving and improving lead generation for business-to-business (B2B) sales teams. It's important that you have experience of managing marketing projects and budgets and working with Marketing Automation systems.

Finally, it's really important that you have a bright, positive attitude and enjoy managing and developing a team!

You must be available immediately to start and be committed to the full duration of the 6 month contract.

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