PRODUCT MARKETING MANAGER - Software Sector

Location
England,Greater Manchester,Manchester
Salary
£35000 - £45000 per annum
Posted
24 Sep 2018
Closes
22 Oct 2018
Ref
74506
Contact
Nicky Price
Experience Level
Manager
Contract Type
Permanent
Hours
Full Time
My client is looking for a Product Marketing Manager for a software company in Manchester

This is a new position due to expansion in the business

Your role will be to to translate product features and benefits (both current & roadmap) into meaningful value propositions, by segment, by vertical and by region for use across the sales and marketing organisations

Key Responsibilities
Create clear value propositions across all product lies for target market segments, verticals and regions
Email marketing campaigns
Launching a product from start to finish
Use market research data to determine product pricing
Create product content such as case studies, videos, website copy and blog posts
Own the delivery of all sales enablement material across all product lines, including but not limited to; Sales Decks, Product Overviews, Battlecards, Demonstration Decks and training materials
To work closely with product management, Marketing Director & Sale Managers to develop and execute clear go-to-market plans and product launches. Ensure sales & marketing teams are briefed, training and furnished with appropriate collateral
To own competitor research and benchmarking, ensuring internal stakeholders are updated on relevant competitor activity.
Pro-actively contribute to demand generation plans and content marketing plans, ensuring funnel content and outreach is aligned clearly to defined value proposition
Work closely with sales, demand generation and content teams on messaging iteration, taking account of relevant Macro and competition themes
Translate new feature releases into meaningful sales and marketing collateral, making recommendations for action when required
Work closely with customer success team on collection of customer insights
Establish timescales for development of new products with product management

Skills Required
Educated to degree level
Must have experience in Product Marketing working in a senior position
Experience of establishing timescales for development of new products with product management
Able to create product content such as case studies, videos, website copy and blog posts
Knowledge of market research data to determine product pricing
Experience of launching a product from start to finish
A team player that's able to fit into a dynamic fast paced environment
Experience in NPI or NPD is essential
Candidates coming from a banking/finance sector would be beneficial

Company Benefits
Salary up to £45k depending on experience
8.30am - 5pm Monday - Friday
25 days holiday plus 8 bank
Cycle to work scheme
Pension
Career Progression
Free Gym membership
Sociable team
Nice offices

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