Marketing and Communications Evaluation Manager

Location
England,London
Salary
Up to £32000.00 per annum
Posted
30 Aug 2018
Closes
27 Sep 2018
Ref
3407289
Contact
Ellen Legge
Job Discipline
Insight
Experience Level
Executive
Sectors
Public Sector
Contract Type
Permanent
Hours
Full Time
Your new company

A central government arms length organisation within the financial sector based in central London

Your new role

You will be responsible for


* Producing post campaign analysis using the appropriate data and tools to measure the impact of the activity against objectives and agreed targets and produce campaign evaluation reports for each activity to agreed timescales covering the objectives, targets, campaign plan, external factors, outcomes, outtakes and learnings
* Communicating findings and recommendations to internal and external stakeholders
* Managing and populating evaluation requests for all communication activities that will require evaluation, working with business owners of the activity to articulate realistic and measurable objectives and targets
* Maintaining the evaluation request register and managing the approval process for evaluation requests.
* interrogating and interpreting data within the data warehouse and other systems using tools available
* Explain analysis and evaluation methodologies to colleagues who are not experts in data analysis Campaign targeting
* Support pre campaign analysis to guide targeting (selections and success criteria) and estimate impact for activity based on previous learnings and current conditions
* Understanding the range of means available with which to target different populations for different objectives including data variables, propensity models and segmentations Internal Relationship Management
* Working with campaign and communication activity owners and stakeholders understanding their range of objectives and strategies and how evaluation can support that

What you'll need to succeed

You will have:


* Substantial experience in identifying targets and metrics for campaign and communication activities
* Substantial experience in evaluating communication and campaign activities
* A good understanding of retail marketing and communications methodologies
* A good understanding of and experience in presentation and report building
* A good understanding of data analysis
* A good understanding of predictive modelling, segmentation and other statistical analysis
* Solid working knowledge of Excel and PowerPoint
* Working knowledge of an analysis tool (SPSS Modeler preferred)
* Solid working knowledge of a business intelligence tool (Business Objects preferred)
* Working with data within the Retail Financial Services sector
* Experience and understanding of the marketing context within which data mining and modelling takes place,

What you'll get in return

You will be entitled to :


* Competitive salaries and performance-related variable pay
* Defined benefit and stakeholder pension schemes
* Online discounts for leading retailers
* Subsidised gym membership and eye care voucher scheme Interest free season ticket loans
* two days a year for charity or community work
* Generous annual leave: 25 days per year, plus 9 days public and Civil Service holidays
* Flexible working arrangements including a 9-day fortnight, where appropriate
* Family friendly HR policies including paid maternity, paternity and adoption leave
* Learning and development- You will have access to a huge network of resources offered by the wider government and financial services sector.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk

Apply for Marketing and Communications Evaluation Manager

Already uploaded your CV? Sign in to apply instantly

Apply

Upload from your computer

Or import from cloud storage

Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 1MB


4000 characters left

Marketing Communication

We'd love to send you information about Jobs and Services from MarketingWeek.com by email.

All emails will contain a link in the footer to enable you to unsubscribe at any time.


When you apply for a job we will send your application to the named recruiter, who may contact you. By applying for a job listed on MarketingWeek.com you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.

More searches like this