Marketing and Communications Evaluation Manager

Up to £32000.00 per annum
30 Aug 2018
27 Sep 2018
Ellen Legge
Job Discipline
Experience Level
Public Sector
Contract Type
Full Time
Your new company

A central government arms length organisation within the financial sector based in central London

Your new role

You will be responsible for

* Producing post campaign analysis using the appropriate data and tools to measure the impact of the activity against objectives and agreed targets and produce campaign evaluation reports for each activity to agreed timescales covering the objectives, targets, campaign plan, external factors, outcomes, outtakes and learnings
* Communicating findings and recommendations to internal and external stakeholders
* Managing and populating evaluation requests for all communication activities that will require evaluation, working with business owners of the activity to articulate realistic and measurable objectives and targets
* Maintaining the evaluation request register and managing the approval process for evaluation requests.
* interrogating and interpreting data within the data warehouse and other systems using tools available
* Explain analysis and evaluation methodologies to colleagues who are not experts in data analysis Campaign targeting
* Support pre campaign analysis to guide targeting (selections and success criteria) and estimate impact for activity based on previous learnings and current conditions
* Understanding the range of means available with which to target different populations for different objectives including data variables, propensity models and segmentations Internal Relationship Management
* Working with campaign and communication activity owners and stakeholders understanding their range of objectives and strategies and how evaluation can support that

What you'll need to succeed

You will have:

* Substantial experience in identifying targets and metrics for campaign and communication activities
* Substantial experience in evaluating communication and campaign activities
* A good understanding of retail marketing and communications methodologies
* A good understanding of and experience in presentation and report building
* A good understanding of data analysis
* A good understanding of predictive modelling, segmentation and other statistical analysis
* Solid working knowledge of Excel and PowerPoint
* Working knowledge of an analysis tool (SPSS Modeler preferred)
* Solid working knowledge of a business intelligence tool (Business Objects preferred)
* Working with data within the Retail Financial Services sector
* Experience and understanding of the marketing context within which data mining and modelling takes place,

What you'll get in return

You will be entitled to :

* Competitive salaries and performance-related variable pay
* Defined benefit and stakeholder pension schemes
* Online discounts for leading retailers
* Subsidised gym membership and eye care voucher scheme Interest free season ticket loans
* two days a year for charity or community work
* Generous annual leave: 25 days per year, plus 9 days public and Civil Service holidays
* Flexible working arrangements including a 9-day fortnight, where appropriate
* Family friendly HR policies including paid maternity, paternity and adoption leave
* Learning and development- You will have access to a huge network of resources offered by the wider government and financial services sector.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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