Our client is a rapidly growing IT/Tech business based in Greater Manchester who have exciting business plans that require a talented and hard-working marketer. As the Marketing Manager, you will be working directly with senior management, strategically leading and delivering a broad range of marketing activities whilst enhancing an exciting and fast-moving environment. Attention to detail, professionalism and ability to grasp and translate technical features into business benefits is essential in the role.
- Drive marketing campaigns to generate and nurture leads through to MQL’s
- Benchmarking competitor product offerings
- Developing marketing messaging to differentiate our services in the market
- Creating value propositions to effectively communicate service benefits
- Building Sales and Marketing tools for different target groups
- Create engaging content for all our marketing channels
- Project managing and contributing to the writing and development of marketing strategy and plan
- Interfacing and building relationships with marketing suppliers/agencies
- Coordinating the production of a wide range of marketing collateral, produced both internally and via external third parties
- Developing and maintaining general marketing collateral, including; newsletters, brochures, mailshots
- Tracking campaigns, preparing performance analysis reports of post campaign and making recommendations to improve marketing campaigns/programs
- Working with customers in developing case studies, references, and testimonials
- Developing, maintaining and monitoring online social media marketing channels
- Monitoring, organising and communicating competitor and market intelligence
- Organising and hosting events
- Ideally educated to degree-level or equivalent in Marketing
- Experience of B2B marketing
- Self-motivated, enthusiastic to succeed and progress with a ‘can-do’ attitude.
- Excellent writing skills
- Keen interest in tech and digital.
- Excellent planning and time management skills with a high level of integrity, reliability and customer focus
- A confident and impactful communicator both written and verbal
- Is a self-starter and capable of working through tasks and activities