Client Manager - Digtial
Central London | Consumer Goods
£30-40k + bonus, benefits
A globally dominant FMCG, with a world-class Haircare category. Unparalleled development and growth opportunities. Like-minded, driven, focused colleagues. A friendly, family feel to the business who truly believe in developing and nurturing talent from within.
What we can offer you:
Working closely with the digital, marketing and brand teams across the category to ensure best-in-class definition and implementation of measurement strategiesThe chance to produce meaningful marketing critical metrics and deliver frequent, cross-channel performance reports with actionable insightsThe opportunity to build custom analytics dashboards and reports, measure market effectiveness and the value of media and web campaignsTop quality access to data which you will use to gain insight into trends, user experience and behaviour in order to drive the appropriate digital marketing, mobile and social strategiesAdvise the Digital Category, Insight and CRM teams on how to optimize their data quality, increasing value to be demonstrated for future usageWork with the data management platform consultant to brief appropriate audience selections for Media and web personalization campaigns
What we need from you:
Fantastic working knowledge of marketing analytics, digital analytics, media analytics and sales/EPOS/panel dataHaircare/beauty/personal care experience in the UK market. 2-4 years’ experience is ideal.Advanced capabilities with Excel, reporting analysis and visualisation software (e.g. Tableau, Adobe Analytics)Experience measuring and analysing online marketing campaigns such as: natural and paid search, email, affiliate, display & socialKnowledge of digital services and capabilities, and an understanding of how a big business can benefit from these learningsKnowledge of how segmentation is applied in practice within data driven marketing environmentsAction oriented, focused and driven individuals who thrive on delivering top quality results and working well with othersDegree educatedHigh-potential individuals who are keen to progress quickly in their digital marketing careerEligible to work in the UK without sponsorship