MARKETING MANAGER - B2B

Location
England,Lancashire,Lancaster
Salary
£32000 - £35000 per annum
Posted
29 Aug 2018
Closes
26 Sep 2018
Ref
73067
Contact
Nicky Price
Experience Level
Manager
Contract Type
Permanent
Hours
Full Time
My client is looking for a Marketing Manager to join a growing manufacturing company based in Lancaster

This is a fantastic opportunity to join a fast growing business, you will be responsible for the marketing strategy, coordinating marketing campaigns and building brand awareness, whilst managing a team of 3

Key Responsibilities
Co-ordinate marketing campaigns in line with sales activities, products and territories
Work closely with external design agencies to create brochures, adverts and flyers
Manage a team of 3 direct reports to effectively deliver on the marketing strategy and company goals
Report the effectiveness of any marketing activities including ROI
Develop a workflow to improve lead generation within the market sector
Managing email campaigns using campaign monitor
Copywriting press releases and updating company website
Ensure that departmental KPIs are met that will be set out by the commercial manager
Effectively research and communicate all market information to the relevant channels i.e. competitor analysis
Create compelling content for case studies, news articles and press releases
Facilitate events and open days as required to promote the product offering and company brands
To work collaboratively with departments to launch new products
Attending exhibitions
Adhoc multiple projects supporting the Head of Marketing

Skills Required
Educated to degree level
Must have the full marketing mix, working in a Business to Business sector
Knowledge of CRM systems, sales force, bespoke systems
Marketing strategy creation
Experience of writing of content for articles online and offline
Able to work to brand guidelines
Understanding of ROI, google adwords, google marketing campaigns
Knowledge and understanding of digital marketing methods, such as: PPC, SEO, marketing and social media platforms (Facebook, Linkedin, Twitter, Pinterest, Blogs and Video)
Commercially aware and solutions orientated
Project focused with ability to manage multiple tasks
Team management experience

Company Benefits
Salary up to £35k
8.15am - 5pm Monday to Thursday, Friday 3.45pm
Free Parking
22 days holiday plus bank
Open plan, great office location, friendly environment
Social events

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