Marketing Engagement Manager

Location
England,West Midlands,Birmingham
Salary
£32000.00 - £38883.00 per annum
Posted
22 Aug 2018
Closes
19 Sep 2018
Ref
3401434
Contact
Jessica Preece
Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
Education
Contract Type
Permanent
Hours
Full Time
Marketing, Engagement, Communication, Marketing Manager

Your new company

This university you will be working for has a student's satisfaction rating of 89% - an all-time high! This organisation prides themselves on driving great culture in the work place.


Your new role

This new role plays a pivotal role in maintaining Aston's strong reputation for developing highly-skilled, sought-after, employable graduates. You will be responsible for successfully implementing, maintaining and adding vision to the Careers+Placements Student Engagement Plan promoting the benefits of career planning,
employ-ability skills and placements to Aston students.


Responsibilities:


* Implement and monitor a multi-channel Student Engagement Plan for Careers+Placements to meet the key deliverables of the wider team objectives.
* Instigate and oversee a variety of marketing campaigns throughout the academic year with the intention of increasing awareness and engagement with Careers+Placements.
* Monitor and measure campaigns through comprehensive campaign reporting.
* Act as line manager to a small team, providing day to day developmental support.
* Oversee the departments events planning, promotion and delivery and the digital marketing strategy including website and social media developments.
* Work with other members of the Careers+Placements team, Aston's support services and academic staff to deliver cross functional projects.
* Create a wide range of marketing materials; sourcing, writing and editing content and communications aimed at different audiences across all channels.
* Manage the department's relationship with external agencies, including, print, design and system providers.
* Undertake any other duties as and when required at the request of the Director of Employability Heads of Department.



What you'll need to succeed


* Professional marketing or communications experience.
* Previous line management experience of a small team.
* Experience of devising multi-channel marketing plans and campaigns.
* An understanding of content management systems to build web pages which meet usability and accessibility best practice standards.
* Experience in managing social media and online brand activities.
* Experience of report writing, producing professional documentation, and familiarity with a variety of visual representations of data.
* Experience of delivering services for diverse stakeholders. Experience working within a corporate visual and written identity.
* Experience of working to targets or KPIs.


What you'll get in return

You will be working for a great organisation that offers amazing benefits and a great working environment and varied and rewarding role.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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