Channel Marketing Executive

Location
England,Berkshire,Maidenhead
Salary
Negotiable
Posted
10 Aug 2018
Closes
07 Sep 2018
Ref
13939874/001
Contact
Hannah Denhart
Job Discipline
Marketing (General)
Experience Level
Executive
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
To deliver high impact marketing collateral to generate high levels of awareness, consideration and sales. This role is responsible for identifying opportunities and delivering success based on analysis and insights and building long term relationships.


Client Details

My client is a long standing player in the Mortgages market. Using technology to better analyse customer needs and provide the best customer service and products.


Description

The successful applicant will be responsible for:

* Executing the channel marketing strategy to leverage every opportunity and actively contribute to the continued growth of the group
* Own the 'Take to market' planning process to ensure marketing campaigns launch
* Own and execute the full suite of product collateral (digital and non-digital) to ensure it aligns with the marketing strategy
* Identifying opportunities to leverage content through digital channels to increase reach and penetration
* Support the Senior Channel Marketing Manager in the development of trade press
* Support the development of cut through content for use across all mediums to maximise customer engagement
* Use a customer segmentation approach to engage brokers / customers with messages and content that are relevant, timely and motivating to maximise each touch point
* Studying competitor's products and services
* Using your commercial acumen and knowledge to deliver efficient campaigns within budget and which deliver against targets
* Responsible for managing campaign budgets and for ensuring all activity is delivered within agreed budget levels and processes


Profile

The successful candidate will have:

* Previous Mortgage/FS marketing experience
* Knowledge of the marketing mix, including digital suite and how to use these components to maximise value
* Highly analytical, using metrics and customer insight to drive actions
* Strong communicator, capable of developing engaging content
* Able to communicate to a high standard through a range of mediums to a variety of stakeholders
* Displays creative thinking
* Able to negotiate and influence at senior level and build strong working relationships
*

Strong experience and or of a graduate calibre or professional qualification (CIM) desirable


Job Offer

Up to £35,000 + bonus + benefits

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