Director of Marketing

Recruiter
bpesearch
Location
Nottinghamshire
Salary
£Six figure package
Posted
10 Aug 2018
Closes
07 Sep 2018
Ref
PB/26762/bpe
Job Discipline
Brand & Product, Data & CRM
Experience Level
Director
Sectors
Financial
Contract Type
Permanent
Hours
Full Time

This exciting Director of Marketing role operates within a division of this multi million Group. Reporting directly to the Global VP, you will be responsible for all UK marketing strategy, brand and direction for new products and propositions.  Key accountabilities will be to co-ordinate the marketing strategy, grow the market for services and manage the cost effective acquisition of new customers across the portfolio of products, this will be achieved through driving and developing an integrated channel strategy.

The role will also serve as a key member of the Senior Management Team, helping shape high growth categories and striving to lead their strategic ambitions for the business.

Key responsibilities:

  • Creation and execution of marketing strategy by setting a compelling vision that fits within group strategies and delivers business KPIs
  • Through external agencies and the global team turn the strategy into a plan with clear budget goals and fully integrated communications and media plans across brand & acquisition objectives.
  • Establish a brand strategy across the suite of products and build awareness campaigns through market leading online strategies and tactical marketing campaigns.
  • Budget management & forecasting across all marketing functions – media, creative & channel development.
  • Develop & explore new channel growth, helping future proof their marketing mix.
  • Direct the development of distribution channels to optimise the profitable growth of the business

Candidate Profile:

  • You will be operating in a fast paced but corporate environment
  • Be a strong influencer with experience operating within and across complex stakeholder groups,
  • Marketing strategy formulation to drive new customer revenues
  • Extensive experience and responsibility in acquisition marketing across broadcast & online channel and integrated marketing planning

Interested candidates should email our retained consultant Paul Bendelow, attaching an up to date CV quoting reference PB/26762/bpe, at paulbendelow@bpesearch.com

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