Senior PR & Digital Marketing Specialist – Luxury Drinks

Location
London (Greater)
Salary
c.£350-£400 Day Rate – 3-4 month contract
Posted
10 Aug 2018
Closes
07 Sep 2018
Ref
TL884741
Experience Level
Manager
Sectors
FMCG
Contract Type
Contract
Hours
Full Time

Senior PR & Digital Marketing Specialist – Luxury Drinks
c.£350-£400 Day Rate – 3-4 month contract
London
TL884741

Immediate starter with strong PR and comms background needed now for this challenging role with a global leader in the drinks industry.  Working with some of the most premium brands in the portfolio, and supported by a team of 5-6, your task is to lead major comms campaigns across Europe working with a network of PR, Media, Social & Digital and Media agencies.

Overall Focus Areas:

  • Working in partnership with Global and European brand marketing teams to develop relevant, impactful, through the line PR & comms plans to support key brands.
  • Developing compelling and innovative social media & digital content including key materials (toolkits, photography, press releases, Q&As and key messaging initiatives) to support key projects and ensure a steady stream of media coverage all year around.
  • Manage a robust KPI and marketing effectiveness reporting system to measure the success and value of campaigns.
  • Works in partnership with lead agencies to deliver plans with compelling, credible and inspiring brand stories that drive awareness and engage key influencers and consumers.
  • Developing social media and digital content that engages target social communities and encourages share-ability and talk-ability .

Skills Checklist

  • 10 years Consumer PR & Marketing experience – luxury lifestyle experience and new media/Digital experience is essential
  • 5+ years managerial experience, leading and building successful teams.
  • Functional expertise including executing successful integrated PR/media/digital/influencer/event campaigns at scale (e.g. across multiple markets)
  • Strong GB market knowledge
  • Commercial acumen
  • Functional expertise including executing successful integrated PR/media/digital/influencer/event

This is a challenging and busy roles which needs specific proven skills and experience.  If you are available quickly and up to the challenge, please e-mail or call Adam Tarsh now.  adam@tarshpartnership.co.uk

 

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