Marketing Executive (Email)

Location
England,London,City of London
Salary
£25000 - £27000 per annum
Posted
09 Aug 2018
Closes
15 Aug 2018
Ref
13937493/001
Contact
Jay Salvemini
Job Discipline
Digital
Experience Level
Executive
Contract Type
Permanent
Hours
Full Time
This person will be responsible for the delivery of email communications with the aim of enhancing awareness and engagement among the organisation's membership base.


Client Details

You will be joining a fun and supportive team with a leading professional body for their industry during an exciting period of change for the organisation with plenty of scope for development.


Description

* Assisting with the migration of the organisation's email system (to Dotmailer)
* Managing the day to day activities of the email channel for local and international teams
* Ensuring emails are on brand and of a high standard of quality
* Writing copy, editing, proof reading, checking URLs and email formatting
* Managing email data including de-duplication of email send data, segmentation, etc
* Creating targeted and segmented email sends working with other internal teams on how best to segment data to decrease send of irrelevant emails
* Working with the Email Marketing Manager to review success rates of campaigns and towards strategies to improve email metrics
* Assisting the Email Marketing Manager to influence email strategy
* Managing the daily email schedules across various teams in the organisation
* Reviewing email metrics for local campaigns, including reporting on open, click and call to action rates, unsubscribes, bounces etc
* Acting as the main point of contact for any email build queries from staff members
* Working with global teams to manage email in our regional offices
* Spot gaps in campaigns and recommending improvements where necessary
* Working closely with internal stakeholders across the organisation


Profile

Essential

* Proven email marketing experience including an understanding of segmentation and targeting
* Ability to evaluate and report on email marketing activity and campaigns using key metrics
* Strong written and verbal skills with ability to work with stakeholders of all levels
* Excellent time management skills with ability to manage multiple projects at once
* Proactive self-starter with ability to work autonomously but also collaboratively as part of a team
* Being a positive and flexible team member


Desirable

* Email migration / automation experience (Dotmailer highly desirable)
* Previous experience within a membership or education organisation
* Degree or equivalent preferably in Marketing, or relevant marketing / digital marketing qualification
* Basic knowledge of HTML and CSS


Job Offer

* A salary of between £25,000 and £27,000 depending on experience
* Great benefits
* Onsite subsidised cafe
* Regular team lunches
* Mentoring scheme

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