Head of Marketing

England,West Yorkshire,Huddersfield
£60000.00 - £70000.00 per annum
07 Aug 2018
04 Sep 2018
Samantha Peet
Experience Level
Contract Type
Full Time
Head of Marketing - Retail / Ecommerce
£60,000 - £70,000 + Benefits
West Yorkshire

A growing online based retail organisation based in West Yorkshire.

The Head of Marketing holds ultimate responsibility for the organisations marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business.


* Development and implementation of the Brand strategy.
* Developing the marketing strategy for new and existing products
* Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.
* Working closely with internal stakeholders enabling them to meet their commercial objectives.
* Work closely with the Technical Director to enhance web site and conversion rates.
* Manage social media presence and direct programs to improve social media reputation and recognition.
* Undertake continuous analysis of competitive environment and consumer trends
* Managing external marketing providers
* Provide input on pricing policy, promotional activity and analysis
* Implementation and control of agreed marketing budget.

Personal Profile

* Previous experience in a similar online marketing role - retailer, B2C etc.
* Experience managing PPC, SEO and Affiliate programmes.
* Strong understanding of current online marketing concepts, strategy and best practice.
* Managed ecommerce, SEO, PPC, Email marketing, and social media.
* Experience in offline traditional marketing, ideally in conjunction with digital channels.
* The desire and ability to self-learn and keep ahead of latest trends and opportunities.
* Experience in budgetary control
* Experience in working with both external marketing agency providers and building in house marketing teams.

If you are interested in the above opportunity and have the relevant experience required, please do not hesitate to contact me.

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