Marketing Operations Executive

The role of Marketing Operations Executive is for a well respected and established Media company who produce leading publications, events and research. They are based in central London. This role will be responsible high volume email campaign execution and analysis.


Client Details

The client is a well established and growing Media company. They have a core range of highly regarded specialist publications. They also run events and research services. The company is undergoing a period of exciting growth that will present opportunities for personal development.


Description

The key responsibilities of the London based Marketing Operations Executive role include the following:
Re-purpose content for effective lead generation email campaigns
Independently run a test & learn approach to rigorously analyse areas for improvement in email campaign
Analyse wider online channel performance, such as social media
Utilise key marketing tools to ensure effective distribution of email and content, as well as collection of data
Manage relevant assets and update where necessary - i.e. templates
Manage third party agencies
Report back on ROI and channel performance
Manage high volume of campaigns


Profile

The ideal candidate will possess the following:
Be degree educated, with either an IDM or CIM qualification
Have email campaign experience, preferably B2B
Understand test and learn methodology
Able to use relevant marketing platforms for effective distribution of content and collection of data
Understand segmentation
Be highly analytical and pro-active in solving problems
Able to write strong copy and re-purpose content


Job Offer

The role of Marketing Operations Executive offers a competitive salary plus benefits