Interim Direct Marketer

£182 - £208 per day
03 Aug 2018
17 Aug 2018
Katie Corfield
Job Discipline
Direct Marketing
Experience Level
Contract Type
Full Time
This organisation is looking for an Interim Direct Marketer to join their team in Central London.

Client Details

This organisation is a world renowned international development charity.


The key responsibilities of this Interim Direct Marketer will be:

* Line management of a team of 3
* Accountable for managing and driving agreed loyalty and engagement strategies, ensuring that they are embedded in the organisations communication programme
* Represent the organisation on key supporter-centricity research and development projects, working with and managing internal and external stakeholders as required
* Acting as an expert in supporter experience, representing the wider department and providing advice, insight, and recommendations on key supporter project groups across the organisation
* Advocate for the fundraising department's to supporter communications, ensuring other teams and departments understand and are bought in.
* Lead the development of the teams stewardship and loyalty communications and provide expert advice and direction on strategies and communications developed by other members of the team.
* Brief in analysis and insight projects focusing on the understanding of supporter engagement and stewardship programmes.


The person specification for this Interim Direct Marketer will be:

* Line management experience
* Proven experience in managing a customer/donor stewardship or loyalty programme in a direct marketing context
* Demonstrable understanding of customer/supporter loyalty strategies or donor stewardship programs
* Understanding of a variety of direct marketing channels, including email, social media, direct mail, telephone and SMS
* Experience of working with customer or supporter databases and segmentation
* Knowledge of best practice and innovation within the customer or donor loyalty marketplace

* Experience of producing data analysis briefs
* Self-motivated and able to work under own initiative
* Excellent organisation skills with the ability to plan and prioritise work with minimal guidance
* The ability to communicate accurately and appropriately with supporters, general public, colleagues and senior management

Job Offer

This organisation is looking to offer a day rate of between £182-£208, depending on experience.

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