Content Marketing Manager

Better Placed
England,Greater Manchester,Manchester
£35000 - £40000 per annum
02 Aug 2018
30 Aug 2018
Sarah Johnson
Job Discipline
Marketing (General)
Experience Level
Contract Type
Full Time
The role of the Content Marketing Manager includes:

* Accountability for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
* Collaborating across functions group-wide to deliver an effective content marketing strategy and editorial plan to meet the business objectives
* This role requires a brand publisher mindset: create the content our audience is looking for and work with the Campaign Managers to optimise the path to conversion
* Editorial requirements include basic SEO understanding, content categorisation and structure, content development, distribution and measurement
* Development of editorial governance so content is consistent with our brand voice, style and tone
* Build relationships with key press contacts to secure impactful PR coverage and gain audience understanding
* Management of all creative resources including designers, writers, and other agency personnel
* You will build strong relationships with key stakeholders across the business, ensuring everyone is clear and bought into the content plan
* You will work collaboratively with the wider marketing team and will pro-actively share ideas, successes and opportunities


* Experience managing the content creation process
* An editorial mindset
* Ability to analyse and present content performance
* Project management skills

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