Interim Campaign Manager

Better Placed
England,Greater Manchester,Manchester
02 Aug 2018
30 Aug 2018
Sarah Johnson
Job Discipline
Campaign Management
Experience Level
Contract Type
Full Time
Person Specification

* You must be available immediately to start and be available for the duration of the contract.
* Strong academic understanding of marketing and customer experience with a specific focus on awareness and conversion.
* Analytical and logical mind set
* Excellent communication and presentation skills.
* Works proactively, cooperation and contribution oriented.
* Able to hit the ground running

Role Profile

* Effectively utilise customer segmentation and personal behaviour to increase the effectiveness of campaigns.
* Deliver against related KPIs through the delivery of effective campaigns
* Agree the definition of campaign objectives prior to instigating a campaign and ensure measurement vs original intent when campaign concludes.
* End-to-End project management of the campaign process.
* Own and maintain an annual marketing campaign plan that is aligned to the broader marketing plan.
* Instigate and Facilitate rapid campaign lead reaction to issues impacting KPIs.
* Present a clear understanding of how campaign activity is positively impacting associated KPIs.
* Maintain close relationships with local sales teams to ensure campaign planning remains localised whilst also demonstrating the efficiencies of a centralised approach.

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