Channel Marketing Manager

Better Placed
£50000 - £65000 per annum + benefits
02 Aug 2018
30 Aug 2018
Lucy Butterfield
Job Discipline
Account Management
Experience Level
Contract Type
Full Time
Channel Marketing Manager

Up to £65k per annum plus benefits

London with 50% travel to retail partners/clients

Would you be interested in a role within a global, innovative brand, providing financial services to the tablet, mobile and wireless device market?

I am currently recruiting for a Channel Marketing Manager to build strategic relationships with, and create marketing activities for a network of retail and dealer sales teams within carrier network and retail clients across Europe.

You will play a critical role in creating and executing marketing promotions, ongoing communications and training focused on increasing client sign-ups, maximising retention and providing ongoing communications throughout the customer journey.

About the role:

* Working within a matrix structure, you will create an annual channel marketing plan for key current and future Europe financial services products, strategically addressing the customer life-cycle and financial services product development.
* Working with the Corporate Marketing and regional sales teams to create effective marketing, promotional and training materials.
* Developing a customer segmentation model by channel, making recommendations for customer acquisition and retention, ensuring the FS Europe leadership team are aligned.
* Building strong partnerships with retail stores and management, acting as the go-to person to communicate financial services value, addressing obstacles through site visits.
* Communicating program success metrics across sales, upgrade performance, retention and soft customer feedback.
* Reducing churn through training sales reps on how to present the customer value proposition.
* Conducting quarterly field reviews, ensuring sales and marketing plans are being executed.

About you:

* Ideally educated to degree level or equivalent with 5 years' experience of channel marketing/account-based marketing or similar.
* 5 years' experience in mobile carrier or retail channel marketing or similar.
* Excellent commercial knowledge, preferably within a mobile carrier network or similar role.
* Able and willing to travel 50% of the time.
* Able to self-manage a territory with multiple retail locations.
* Able to foster trusting relationships with colleagues and clients and influence at partner level.
* Demonstrated experience of working in a fast-paced environment.