Shopper Marketing Manager

£45000 - £60000 per annum
27 Jul 2018
21 Aug 2018
James Nally
Job Discipline
Marketing (General), Trade
Experience Level
Contract Type
Full Time
An exciting contract assignment has emerged for an excellent Shopper Marketing Manager who is available almost immediately to start. You will be responsible for driving BTL and activation through the impulse and convenience channels. Berkshire based, you will have performed a similar role in a large FMCG organisation with clear and demonstrated achievements.

Client Details

A leading FMCG business with a global footprint and an inspiring team leader. Extremely busy, this fast paced environment will keep you on your toes and you strive to continue 'best-in-class' execution. Celebrating a milestone, this business requests top-tier FMCG talent!


The successful Shopper Marketing Manager FMCG will be responsible for;

* Interfacing with the customer and sales teams and utilising your outstanding knowledge & expertise of the retailer environment.
* Setting the Shopper Marketing agenda and leading this to develop specific customer strategies
* Leading the identification of unique shopper/ channel insights
* Managing creative briefs with Below The Line (BTL) agencies
* Setting and evaluating the Shopper Marketing tool effectiveness vs. activity objectives
* Setting up and leading cross-functional business teams to manage delivery of channel campaigns
* Delivering excellent influencing and stakeholder management skills


The successful candidate will be an Shopper Marketing Manager FMCG already, an expert in their field with a big business background. You will demonstrate flexibility, elasticity and the desire to operate in a pacey environment. Alongside visible key achievements upon your CV, you will need to demonstrate a clear understanding activation and ideally within a conveniance and/or impulse environment. With budget management ability and a confidence in influencing key relationships; you must have fantastic attention to detail and a willingness to 'roll-your-sleeves-up' in a very busy team.

Job Offer

An excellent team awaits the successful candidate, with high autonomy and exposure to a blue-chip FMCG business in a very exciting year.

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