Marketing Manager

Recruiter
IAB
Location
Covent Garden, London
Salary
On application
Posted
25 Jul 2018
Closes
22 Aug 2018
Experience Level
Manager
Contract Type
Permanent
Hours
Full Time

Marketing Manager

Job purpose:

The Marketing Manager is responsible for the IAB’s look & feel internally and externally & for the production of all company marketing collateral. 

They are the guardian of the IAB UK brand, making sure that every touchpoint - be that online or physical - is on-brand and presented in a consistently high standard.

Key responsibilities:

  • Work collaboratively with all internal IAB UK teams to understand and support their marketing needs – including producing PPT presentations and videos
  • Create presentations for high profile speaker opportunities involving the IAB team
  • Manage and foster the relationship with the IAB’s external design agency across all events marketing
  • Work with the IAB’s video production partners to deliver brilliant video work from events to testimonials to internal collateral
  • Execute the IAB’s video output that complements and feeds into our overall content strategy
  • Manage & execute the IAB’s paid media budget across display & PPC
  • Collaborate closely with the Events & Education team on marketing needs for all IAB events and training
  • Oversee IAB UK’s official presence at all our flagship events
  • Work with the wider IAB team to make sure they understand our brand identity, toolkit and how to use it - this could involve running surgeries or spending time 1:1 with those who need support

Skills, knowledge & characteristics

  • Around 4 years in a marketing role ideally within digital advertising
  • Graphic design experience or qualification preferable
  • Exceptional attention to detail
  • Experience of managing third party design & production partners/agencies
  • Ability to write tight, clearly defined briefs 
  • Advanced Adobe Creative Cloud skills specifically Illustrator, InDesign & Photoshop preferable
  • Professional experience of shooting and editing video
  • Highly active across all social media platforms
  • A naturally collaborative approach to working with others
  • A challenger of convention and the way things have been done before

Reporting Structure:
Line Manager:    Head of Marketing
Line Manage: Marketing Communications Assistant
 

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