Digital Marketing Manager

Recruiter
EMR
Location
England,London
Salary
£45000 - £50000 per annum
Posted
20 Jul 2018
Closes
17 Aug 2018
Ref
1630541
Contact
Clare Humphreys
Job Discipline
Digital, Marketing (General)
Experience Level
Manager
Contract Type
Permanent
Hours
Full Time
A financial services research and intelligence provider is looking for a Digital Marketing Manager.

This organisation provides market intelligence to private equity firms to help understand the value of their investment opportunities.

The Digital Marketing Manager is responsible for defining the digital strategy and support the delivery of the company's marketing message through various digital channels.

DIGITAL MARKETING MANAGER RESPONSIBILITIES

* Create and implement campaigns through Pardot, and to track web analytics
* Collaborate with the Marketing team on digital marketing strategy definition, programs and objectives
Define and implement the SEO strategy for different target audiences;
* Optimise the web site for inbound activity tracking, nurturing program participation and traffic generation;
* Alongside the Content Manager, act as the guardian of the company's online profile, updating and deploying content on the websites and social media platforms;
* Support for presentation materials, events and some offline design
* Manage and review on a regular basis third party vendors as assigned and manage associated budget;
* Execute programs on time and provide tools to continually monitor, analyse and tune results to maximise ROI.

DIGITAL MARKETING MANAGER EXPERIENCE

* Experience in HTML, running e-mail marketing campaigns and/or working with Web analytic tools
* Strong experience with sales force automation and marketing automation software - preferably Pardot
* Experience in SEO, using Google Analytics and Google Adwords;
* Analytical ability to review data and reports and formulate recommendations based on facts;
* Excellent communication, interpersonal skills and ability to manage by influence;

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