MHA is a large, high quality, care home provider operating 90 care homes across the UK supporting nearly 5000 residents.
Following a re-organisation we are now looking to appoint two Marketing Executives who will support our operations teams, by developing and delivering effective integrated marketing campaigns, to deliver against our income and occupancy targets.
Working closely with the Marketing Communications team, the Digital team and PR team, you will develop integrated national campaigns, for local deployment, leveraging brand messaging, to deliver tangible commercial results.
You will have the skills and experience to understand and evaluate market conditions and provide consumer insight for proposition development, messaging and media selection. You will be able to analyse emerging trading patterns, identify where early intervention is required and provide remedial support as necessary.
Working effectively with Care Home Managers and staff you will need to develop tools, training and guidelines and aim to embed a marketing centric approach at scheme level.
You will also provide expertise and guidance on how to identify, develop and build key relationships with valuable stakeholders such as Local Authorities, GP’s and other influencers at a local level.
Interested candidates should send a covering letter and up to date cv including your current salary details.
NB All third party, and direct applications, will be forwarded to our advisor.