Marketing Analyst

Recruiter
EMR
Location
England,London
Salary
£35000 - £40000 per annum + Bonus + Benefits
Posted
16 Jul 2018
Closes
13 Aug 2018
Ref
1630379
Contact
Ronak Patel
Experience Level
Manager
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
Responsibilities:

*

Undertake regular analysis of marketing campaign performance, providing insight and recommendations to the Customer Marketing team on areas for testing and improvement.
*

Lead the development of customer propensity modelling to ensure ongoing improved effectiveness of marketing activity.
*

Create effective customer targeting strategies and output customer selections.
*

Manage the implementation of business rules aligned to the agreed customer contact strategy.
*

Work with the external agencies to ensure ongoing data integrity and compliance with all necessary regulation.
*

Implement data processes and controls as required in line with best practice.

Requirements:

*

Degree in Mathematics, Statistics or equivalent
*

Confident user of SAS, SQL and Excel.
*

Working knowledge of Adobe Analytics, Google Analytics and Salesforce (desirable, not essential).
*

Previous experience in an analytical related role.
*

A background in campaign/marketing analytics is preferable.
*

Exceptional communication skills with the ability to present to senior stakeholders and provide recommendations and new strategies

* UK experience only please.

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