Marketing Campaign Executive

£35000 - £40000 per annum
13 Jul 2018
09 Aug 2018
John Koti
Job Discipline
Marketing (General)
Experience Level
Contract Type
Full Time
The purpose of this role is to develop marketing communication strategies and deliver targeted customer acquisition campaigns that support the strategic objectives of the business.

Through your day to day activity, you will support the business in its drive to achieve greater on and offline customer engagement through a digital first, 'always on' approach to marketing campaign activity.

Client Details

My client is a multinational B2B organisation based in Surrey. They are a FTSE 100 company with over 58,000 employees worldwide.


The Marketing Campaign Executive will have the following responsibilities:

* Ensure the effective delivery of marketing acquisition campaigns, including content and customer resources to support acquisition activity
* Work with external agencies to develop professional and engaging content to support customer acquisition activity
* Work with the sales teams to effectively target selected accounts through an ABM (Account Based Marketing) approach
* Ensure that marketing campaigns are developed and delivered effectively
* Manage attendance at key exhibitions
* Manage campaign budgets and monitor performance against campaign objectives i.e MQL's SQL's and SAL's.


The Marketing Campaign Executive will have the following skillset:

* Degree educated or relevant professional qualification would be preferable
* Exceptional verbal and written communication skills
* Ability to create, implement and monitor online and offline B2B marketing campaigns
* Proven B2B Marketing experience
* Broad marketing campaign management experience across digital and offline channels
* Experience of email marketing, marketing automation and CRM platforms ie. Salesforce
* Experience in managing internal and external stakeholders, including agencies
* Experience of Google Analytics
* Understanding of ABM

Job Offer

The successful candidate will be offered a salary between £35,000-£40,000.

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