Customer Marketing Manager

Recruiter
EMR
Location
England,London
Salary
£50000 - £60000 per annum + Bonus + Benefits
Posted
12 Jul 2018
Closes
09 Aug 2018
Ref
1630043
Contact
Ronak Patel
Experience Level
Manager
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
Responsibilities:

* Build a new contact strategy for the business to improve the process for customer leads generated by branches.
* Implement a programme of test and learn across all channels including email, SMS and outbound aimed at increasing efficiency and improving conversion/value.
* Actively manage the CRM solution (Salesforce) including the in-house delivery of campaigns and reporting.
* Work with the insurance business unit to create customer centric propositions which deliver increased value for customers.
* Manage a range of internal stakeholders to improve the integration between insurance and other products.
* Manage external agencies to ensure high quality delivery of creative and technical solutions.
* Segment the customer database and identify most valuable customers and create a targeted strategy to build long-term relationships.
* Regularly provide reporting to a range of stakeholders.
* Manage a small team of campaign managers and customer analysts.

Requirements:

* Have a good working knowledge of Salesforce CRM.
* Have undertaken a customer marketing role in a financial services, insurance or other relevant industry.
* Be commercially and customer driven.
* Be able to understand data and be analytically minded.
* Have a track record of implementing successful cross-sell, upsell and retention activities both at a hands on and strategic level.
* UK experience.

Apply for Customer Marketing Manager

Already uploaded your CV? Sign in to apply instantly

Apply

Upload from your computer

Or import from cloud storage

Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 1MB


4000 characters left

Marketing Communication

We'd love to send you information about Jobs and Services from MarketingWeek.com by email.

All emails will contain a link in the footer to enable you to unsubscribe at any time.


When you apply for a job we will send your application to the named recruiter, who may contact you. By applying for a job listed on MarketingWeek.com you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.

Similar jobs

Similar jobs