Senior Marketing Executive - CRM

Better Placed
£200 - £250 per day
10 Jul 2018
07 Aug 2018
Lucy Butterfield
Job Discipline
Data & CRM
Experience Level
Contract Type
Full Time
Senior Marketing Executive - CRM

Contract - 3-6 months

£200 - £350/day

Greater London

(Occasional travel to Birmingham)

A leading provider of Pet Insurance is currently recruiting for a contract Marketing Consultant - CRM who genuinely cares about pets to join their Customer Relationship Marketing Team to develop a new marketing acquisition programme to pet owner clients.

In this client-facing role, you will be responsible for planning the database marketing programme, shaping marketing plans, owning whole relationship from a CRM perspective.

About the role:

* Planning and supporting the execution of a database marketing programme across multiple channels, driving acquisition of pet owner customers.
* Representing the business externally through close partner liaison using their data for pet insurance targeting.
* Collaborating with both internal and external teams to develop pet targeting strategies to support campaign growth.
* Working in a cross-functional team to ensure the timely and effective delivery of the programme with IT, market management and partnerships teams.
* Developing campaign reporting processes alongside the insight team to improve conversions in a test and learn environment.
* Leveraging the existing customer database to drive customer engagement and sales of pet insurance packages.

Skills required:

* Demonstrable experience of CRM planning.
* Experience in leveraging data to derive actionable insights.
* Must have partner-facing experience and understand the mechanics of a marketing partnerships, and how best to derive commercial success in this structure.
* Proven stakeholder management experience - preferably within a matrix organisation.
* Strong numerical skills and the ability to interpret numbers, translating these into action point to improve CRM success.
* Educated to degree level, preferably in Marketing or a similar commercial subject (e.g. International Business, Business Management, Economics…etc.)

**Please note**

We are only able to consider candidates who are available either immediately or within a short time-frame, due to the temporary nature of this role.

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