Senior Marketing Manager

Better Placed
England,Greater Manchester,Manchester
£35000 - £45000 per annum
07 Jul 2018
04 Aug 2018
Sarah Johnson
Job Discipline
Brand & Product
Experience Level
Contract Type
Full Time
Key Skills & Duties

Marketing Strategy

* Develop the three year marketing strategy to support the three year business plan, and build and maintain the one year marketing plan
* Create and deliver periodic campaigns to communicate brand proposition
* Evolve the brand as needed and protect it at all times
* Measure and evaluate all activity to understand ROI and refine plan where needed, ensuring it works as hard as possible at all times
* Work closely with other business partners to share learnings and identify efficiencies
* Continually support the group proposition and identify opportunities to drive cross-selling

Marketing delivery

* Deliver the marketing plan through relevant multi-channel activity, including but not limited to PR, events, website and social media
* Develop content for use across websites, case studies, brochures
* Own and maintain relevant brand websites, and work with our digital agency to optimise them to drive leads and our brand impression
* Create and maintain a suite of marketing collateral including brand/service line brochure(s) and case studies
* Working with our PR agency develop and deliver a calendar of PR and thought leadership opportunities
* Identify industry events to support marketing plans and make all the arrangements to make the event happen
* Work with the Social Media Executive to ensure they understand your brand propositions, marketing objectives and calendar of activity so they can support your plans
* Manage the marketing budgets for your relevant area(s) ensuring they stay on track
* Identify opportunities for internal communication updates and share with the Internal Communications Manager to deliver
* Be aware of best practice in relation to communication methods, implementing and trialling new ideas where relevant and evaluating success

Qualifications, Experience & Personal Competencies

* Marketing degree or other relevant qualification
* Previous experience of working in a marketing role essential
* Relevant experience in B2B marketing is desirable
* Ability to make connections, build relationships and influence at all levels
* A positive team player with a vibrant and engaging personality
* Hard working and adaptable, with a can-do attitude
* A creative and innovative approach to working, and the drive to continuously improve
* Constructively challenges current working methods and suggests ways to improve them.
* Strong planning and time management skills, with the ability to multi-task to meet deadlines.
* Leadership skills.
* Strong communication skills; written, verbal and listening.

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