MARKET DEVELOPMENT RESEARCHER - B2B

My client is looking for an experienced Market Researcher to join their team in Preston

This role will be reporting into the Research and Development Manager and will involve in -depth market analysis with the view of discovering future business opportunities

Responsibilities
In-depth market analysis with the intent of discovering future business opportunities and potential threats
Assessment and analysis of the needs of end-users so as to identify new or improved product opportunities
Assessment and analysis of the activities of competitors
Full analysis of particular markets in terms of distribution channels, pricing and product promotion and communication
Consideration of the most effective means of marketing the new product so as to advise the sales team
Desk and field research
Preparation and presentation of research reports and go-to-market plans
New product launch co-ordination with the sales team
Carry out specific research projects as determined by the R&D Manager
Gathering information on existing products in the market (product specification, pricing, product variants)
Gathering information on the competing manufacturer's method of product distribution, promotion, pricing and general status
Contacting end-users, product specifiers, regulators and distributors of the existing products in the market to gain an appreciation of their needs and how they perceive the strengths and weakness of existing products
Identifying patents and design registrations of competitors Research new markets for new products to develop
Collate, analyse and document the information gathered
Present information, analysis and new product ideas
Attend product design meetings with the R&D Manager and the design team
Part of this role will involve liaising with the French office so French speaking candidates would be desirable

Skills Required
Educated to degree level
Candidates coming from B2B Construction, Manufacturing background would be preferred
Understanding of Marketing principles
Market research experience
French speaking desirable
Must have analytical and report writing skills
In-depth market analysis
Experience of full analysis of particular markets in terms of distribution channels, pricing and product promotion and communication Knowledge of the assessment and analysis of activities of competitors



Company Benefits
£25k - £30k (depending on experience)
25 days holiday plus bank holidays
Pension
Christmas shutdown
Free Parking
Team nights out

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