Consumer Insights Manager

Location
England,Leicestershire
Salary
£250 - £300 per day
Posted
04 Jul 2018
Closes
01 Aug 2018
Ref
13924254/001
Contact
Lucy Powell
Job Discipline
Insight
Experience Level
Manager
Sectors
FMCG
Contract Type
Temporary
Hours
Full Time
Pro-actively communicate relevant consumer, shopper and market insights to guide business critical decisions. Role is based in Leicestershire but weekly travel to London


Client Details

Global FMCG business


Description

* Communicate relevant consumer, shopper and market insights
* Build long-term and strategic knowledge from research
*

Increase success rates of the initiatives with best in class research planning (consumer, shopper, competitive and market insights).
* Leverage existing research and secondary data to provide knowledge management on category initiatives
* Conduct all primary research needed to support the category's decisions & strategy
* Qualify new products in the early stages of development through concept screening process and leverage learning's to improve rates in the future. Qualify new copy from early stages of development to in-market performance. Qualify other elements of the marketing mix, such as pricing, product, pack etc
* Support a front end innovation platform as required


Profile

* Minimum 8 years plus of work experience in deploying consumer insights
* Familiar with a wide range of both qualitative and quantitative consumer research methods
* Demonstrated ability to articulate business needs into research objectives
* Basic understanding of syndicated measures across various data sources (sales, media, etc.)
* Demonstrated ability to analyze data and make actionable recommendations.
* Demonstrated project management skills
* Vendor management or experience managing external partners a plus
* Experience in working in a multi-country/cultural working environment (global or regional), ideally with experience in both emerging and developed markets
* Proven track record of influencing senior stakeholders and management teams
* Good communication skills, including insightful communication of analytical data & insights


Job Offer

£250 to £300 a day

6 month contract with likely extension to 12 months

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