Senior Campaign Manager

Recruiter
EMR
Location
England,London
Salary
£65000 - £75000 per annum + Bonus + Benefits
Posted
04 Jul 2018
Closes
01 Aug 2018
Ref
1630362
Contact
Ronak Patel
Job Discipline
Data & CRM
Experience Level
Manager
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
Responsibilities:

* Plan and implement improvements to drive improved effectiveness and cost efficiencies for the respective marketing program
* Develop a set of workflows, documentation, reporting, schedules and service level agreements to support ongoing communication needs.
* Drive forward the development and implementation of a robust contact strategy that will enable us to effectively meet our business objectives and improve customer satisfaction
* Contribute to the development of a strong high performance culture within the Marketing Communications function
* Ensure effective cost management and control of campaign budget
* Ensure competitor learnings are embedded as part of the drive to ensure creative differentiation and excellence
* Proactively identify, plan and implement cost savings and improvements to creative and processes
* Oversee campaign and workflow-specific editorial calendars, including scheduled send times, input and approval dates and other key time-based responsibilities for activity
* To liaise and work closely with all relevant partner agencies and third party suppliers to deliver marketing excellence, efficiency and effectiveness.
* Develop and agree an effective Communications Calendar to support all business objectives.
* Oversee the development and delivery of campaigns according to the Communications Calendar, on time and to budget.
* Ensure delivered campaigns form industry best practice and meet the customer-centric needs of the business.
* Understand the commercial agenda and how campaigns contribute to it.
* Seek continual improvement in communication quality by ensuring campaigns are regularly reviewed and learnings implemented.

Requirements:

* Proven experience of leading the planning, build, delivery and reporting of multi-variant direct response marketing activities across multiple channels including direct mail, email, SMS and display advertising.
* Detailed knowledge and experience of advertising, direct and digital marketing across multiple routes to market.
* Proven experience in developing and delivering world class marketing communications campaigns across multiple touch points and customer segments.
* Proven experience of managing internal and external partnership agencies.
* Experience of managing teams working within an Agile project management environment.
* Proven ability to effectively manage multiple assignments across teams in a fast-paced, deadline-driven environment; exceptionally organized and detail-oriented.
* Experience of using Salesforce Marketing Cloud and Data Management Platforms (DMP) is highly desirable Ability to provide best practices guidance related to current email, interactive, cross-channel marketing trends.
* UK experience is essential.

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