Digital Marketing Executive

Location
England,Staffordshire,Burton-On-Trent
Salary
£22000.00 - £28000.00 per annum
Posted
03 Jul 2018
Closes
31 Jul 2018
Ref
3345818
Contact
Jessica Preece
Job Discipline
Marketing (General)
Experience Level
Executive
Sectors
Transport
Contract Type
Permanent
Hours
Full Time
Marketing, Digital, CRM, Website, Social Media

Your new company

Your new role is for a dynamic logistics company that is rapidly growing due to such great growth. They are creative and have the most up to date technology pioneering their business.


Your new role


* Plan, implement and monitor the ongoing company presence on social media (Twitter, Facebook, LinkedIn etc.) ensuring the content is relevant for each platform
* (PPC, display, social media etc.) to increase company and brand awareness, increase website traffic and quote submissions
* Manage online campaigns monitoring their performance and return on investment
* Prepare online newsletters and promotional emails and organize their distribution through various channels
* Write informative and effective search engine optimised copy for the website and external blog postings
* Use the CRM to maximise online marketing opportunities
* Monitor return on investment for the different online marketing campaigns
* Actively implement ongoing SEO efforts (keyword, image optimization etc.)
* Provide creative ideas for content marketing and update website
* Collaborate with designers to improve user experience
* With the rest of the marketing team act as a brand guardian in terms of look and feel of online communications as well as tone of voice of copy
* Monitor and assess competitors online presence and activity


What you'll need to succeed


* Proven experience as Digital Marketing Executive or similar role
* Excellent understanding of digital marketing concepts and best practices
* Experience with social media, Google Adwords, email campaigns and SEO/SEM
* Working knowledge of web analytics tools etc
* Skills and experience in content writing
* Analytical mind-set and critical thinking
* Excellent communication and interpersonal skills

What you'll get in return

You will be working within a progressive organisation that provides a rewarding and challenging role within a great team.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk

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