Head of Digital Performance

Recruiter
EMR
Location
England,London
Salary
£90000 - £100000 per annum
Posted
03 Jul 2018
Closes
31 Jul 2018
Ref
1630448
Contact
Clare Humphreys
Job Discipline
Data & CRM, Digital
Experience Level
Director
Contract Type
Permanent
Hours
Full Time
A fantastic opportunity has arisen for a Head of Performance to lead a high performing team for a multichannel retail brand. You will be responsible for ensuring the right customers are seeing the right message at the right time, with a focus on measurement and ROI.

HEAD OF DIGITAL PERFORMANCE RESPONSIBILITIES

* Lead and deliver traffic and revenue to .com optimise all channels and levels.
* Lead and make recommendations on using performance channels to drive footfall in store
* Leading a culture of test and learn in all channels driving optimisation and innovation.
* Leading the SEO, Paid Search, Affiliates and Programmatic Display channel outputs.
* Accountable for measurement and attribution of all performance marketing activity to optimise return on investment and cost per acquisition
* Key business partner with Marketing teams and Digital Team.
* Setting clear objectives and development plans for direct reports and ensuring they are set up for success
* Developing ongoing relationships with Google & Facebook

HEAD OF DIGITAL PERFORMANCE EXPERIENCE

* Exceptional understanding and experience of optimising all Digital Marketing channels as well developing cross device strategies
* Deep understanding of the latest Ad Tech/Mar Tech solutions
* Proficient in developing cross channel audience/data strategies
* Excellent communication and people skills, managing agencies
* Driven and expert in delivering long term ROI
* Able to deal with large, complex, matrix organisations with changing and competing priorities
* An analytical mind-set, adept at numeracy and strong understanding of algorithmic attribution.

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