Head of Marketing

Location
England,West Yorkshire,Huddersfield
Salary
£60000.00 - £70000.00 per annum
Posted
03 Jul 2018
Closes
31 Jul 2018
Ref
3357749
Contact
Samantha Peet
Experience Level
Manager
Sectors
Retail
Contract Type
Permanent
Hours
Full Time
Head of Marketing - Retail / Ecommerce
£60,000 - £70,000 + Benefits
West Yorkshire

A growing retail organisation based in West Yorkshire.

The Head of Marketing will report directly to the Managing Director and will be responsible for the development of the Marketing Strategy and the execution of both Performance Marketing and Marketing Communications across multi-platforms.

Responsibilities

* Development of an effective marketing strategy working closely with the Senior Management Team including
* Responsible for budget planning, monitoring and delivery of ROI on approved marketing expenditure
* Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, social media and PR
* Carrying out competitor analysis to ensure the company's marketing strategy is effective, including, continuous analysis of competitive environment, market and customer trends
* Work closely with product management team to define marketing materials and programs
* Manage social media presence and direct programs to improve social media reputation and recognition
* Development and implementation of the Brand strategy.
* Developing the marketing strategy for new and existing products
* Developing internal and external communication strategy
* Develop Ecommerce platform

Personal Profile

* Previous experience working in a fast paced retail environment is ideal
* Experience managing Ecommerce/online based transactional marketing with DM experience
* Recent experience of best practise Digital Marketing in a B2C/B2B technology environment
* Up to date knowledge of marketing best practice and an eye for creative marketing opportunities
* Strong understanding of effective PR, Digital and Marketing.
* Proven track record of success in senior marketing roles - heavily ROI focussed
* Confident, driven and dynamic leader
* Entrepreneurial mind-set with the ability to spot original branding opportunities

If you are looking for a new opportunity and have the relevant skill set required, please do not hesitate to contact me.

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