Digital Marketing Executive

Location
England,Greater Manchester,Stockport
Salary
£22000 - £25000 per annum
Posted
03 Jul 2018
Closes
25 Jul 2018
Ref
13931140/001
Contact
Jennifer Taylor
Job Discipline
Marketing (General)
Experience Level
Executive
Contract Type
Permanent
Hours
Full Time
As the Digital Marketing Executive you will contribute to the planning and executing of the digital marketing strategy. Take responsibility for the delivery of individual strands such as organic and paid search and drive online traffic and sales by improving the usability, design and content of online platforms. Ensuring consistency across all digital channels and share best practice to help maximise the benefits of digital marketing.


Client Details

Part of one of the UK's leading transport groups, my client provides travel throughout England, Scotland and Wales - Operating around 8,400 services, employing around 24,000 local people and serving 1 billion passengers a year in more than 100 major towns and cities with head offices in Stockport.


Description

As the Digital Marketing Executive you will:

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Work with digital agencies and local marketing teams, co-ordinate organic search action plans incorporating technical SEO, keyword strategies plus content and outreach initiatives
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Work with digital agencies and local marketing teams, co-ordinate paid search (PPC) and other paid social and digital marketing campaigns
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Highlight areas on improving online engagement and conversion rates and share insight with relevant teams
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Support the delivery of website and app improvement projects - incorporating collation of company needs, support for requirements building, testing of solutions.
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Co-ordinate internal and customer communications to raise awareness of key features of website and app with customers and employees and encourage increased use of digital tools.
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Maintain the website Content Management System (CMS), including management and training of users.
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Audit website on page content on a regular basis and support website administrators with training, guidance and advice to ensure content is accurate, in line with brand and optimised.
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Monitor website/app performance including customer feedback and satisfaction on a regular basis.
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Support analysis and reporting on performance of wider digital marketing efforts.


Profile

The successful Digital Marketing Executive will have:

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A degree or equivalent qualification
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Strong technical understanding and advanced working knowledge of digital and IT platforms and applications
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Previous experience in search engine, website content management or other fields of digital marketing
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Understanding of performance drivers and optimisation techniques and a working knowledge of analytical practices and tools such as Google Analytics
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A high level of attention to detail
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Thrive in a fast-paced environment
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A can-do attitude.


Job Offer

Competitive salary and 25 days holiday

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