Brand Activation Manager

Location
England,London,Hounslow
Salary
£50000 - £55000 per annum
Posted
01 Jul 2018
Closes
16 Jul 2018
Ref
13932740/001
Contact
James Nally
Experience Level
Manager
Contract Type
Permanent
Hours
Full Time
An exciting role has emerged for a BRAND ACTIVATION MANAGER based in Hounslow, Middlesex with a high performance consumer durables brand. This role will focus on driving the UK brand strategy through effective activation targeting; executing campaigns, events, or experiences to engage directly with consumers.


Client Details

A leading consumer durables business focussed on precision and performance; this business requests a BRAND ACTIVATION MANAGER to join a talented team and industry leading brands in double digit growth. The successful candidate will have a background in leadership roles directly accountable for delivering measurable, positive ROI against incremental sales.


Description

The successful BRAND ACTIVATION MANAGER will be reponsible for the following activities;

* Drive the the UK brand strategy through effective activation targeting including executing campaigns, events, or experiences to engage directly with consumers and customers.
* Own and project manage campaigns end to end, collaborating with agencies where required.
* Manage the brand assets in line with the corporate guidelines.
* Develop consumer experience events to fully activate and create demand for the brand.
* Utilise strong analytical skills and be strategic when analysing complex data.
* Lead 2 direct reports to new business targets.


Profile

The successful candidate will have the following responsibilities;

* Proven experience in leadership roles; accountable for delivering measurable ROI against incremental sales.
* Demonstrated experience with brand activation campaigns (ATL and BTL).
* Proven capability of developing and delivering brand experiences and events.
* Highly results-orientated
* Experience of digital marketing and full understanding on leveraging brand activation.


Job Offer

An exciting opportunity within the consumer durables / FMCG industry with an ambitious brand.

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