Head of Marketing - Luxury Travel

Location
England,Cheshire,Chester
Salary
£50000 - £65000 per annum
Posted
27 Jun 2018
Closes
20 Jul 2018
Ref
13932373/001
Contact
Jennifer Taylor
Job Discipline
Marketing (General)
Experience Level
Director
Contract Type
Permanent
Hours
Full Time
As the Head of Marketing your role will be to deliver and develop an integrated marketing and communications strategy to increase brand growth in the UK and abroad.


Client Details

My client is an award winning provider of tailor made luxury holidays, based in Chester.


Description

As the Head of Marketing your role will involve motivating and leading a team of 12 marketers to deliver an integrated marketing strategy.

Including:

* Understand the key strategic business objectives, competitive marketplace, business and industry trends and opportunities to acquire and retain customers
* Develop marketing and brand strategies for international markets
* Accountable for all marketing budget
* To successfully encapsulate the brand in all communications, touch points and through all stages of the client journey
* To liaise with all departments to improve internal communications, practices and promote teamwork throughout the organisation
* To organise and chair regular review and planning meetings with direct team to review performance, plan for up & coming challenges and update and discuss business and departmental issues
* Build awareness, drive desirability, improve conversion on acquisition, increase retention levels and ongoing loyalty through positive sentiment towards the brand
* Using client Insight, all communications should recognise the drivers of key client segments for both existing and newcomers internationally
* To build positive relations with all internal stakeholders
* Manage the commercial and business relationship with external agencies


Profile

The successful Head of Marketing will have:

* A strong digital understanding
* A motivated approach to leading a team
* Experience managing a team of 10+
* Customer centric outlook
* Ability to influence senior stakeholders
* Experience working in a fast paced environment


Job Offer

Competitive salary + 30 days holiday + Bonus

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