Head of Marketing

Recruiter
Better Placed
Location
England,Cheshire
Salary
Negotiable
Posted
26 Jun 2018
Closes
24 Jul 2018
Ref
26396
Contact
Claire Eason
Job Discipline
Marketing (General)
Experience Level
Director
Contract Type
Permanent
Hours
Full Time
Head of Marketing

Travel Industry

£55,000 - £75,000 (+package and flexible working)

Cheshire

I am lucky to be working with one of Britain's biggest travel businesses, offering high end product and services.

As a result of some real investment and continued growth they are now looking for a new Head of Marketing, the key remit of which is to develop and execute a multi channel marketing strategy that support the brands growth and increase target consumer awareness.

As head of marketing your key responsibilities will include:

* Deliver an integrated brand strategy for the acquisition and retention of customers for both UK and international markets.
* Ensure these strategies are commercial and cost effective.
* Create and executive a comprehensive marketing, communications and public relations strategy, to include print, retail marketing, digital marketing, social media, CRM (and loyalty) events & promotions.
* Oversee the implementation and delivery of this strategy, globally, whilst monitoring /managing strategy performance
* Understand the key strategic business objectives, competitive marketplace, business and industry trends and opportunities to develop programs that support acquisition and retention objectives
* Influence and engage with stakeholders at all levels of the business to secure buy-in to the Marketing & Communications strategy
* Continually review changes in client trends and the activities of competitors, and adjust the marketing plan where relevant
* Provide collaboration and drive clear communications to internal teams and external agencies
* Drive relationships with suppliers, affiliate partnerships and tourist boards to negotiate marketing funds and opportunities
* Provide strong, inspiring leadership to the Marketing team proactively developing team and individual performance.
* Resource the Marketing department efficiently and as per commercial business needs
* Ensure and maintain a culture of collaboration within the team and wider organisation



In return they offer a highly attractive package, a good work/ life balance (including flexible working & working from home) and the opportunity to join the business during a significant period of growth.

Please get in touch if you are interested in further details and I will be in touch.

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