Digital Marketing Executive

25 Jun 2018
23 Jul 2018
Jennifer Taylor
Job Discipline
Marketing (General)
Experience Level
Contract Type
Full Time
As the Digital Marketing Executive you will implement the website content strategy for the company ensuring it aligns with the Williams brand and those of its brand franchises.

Client Details

The Williams Group are a large family run, North West based car retailer and for over 100 years they have been providing a first class service to their customers. They pride themselves on customer satisfaction and have tirelessly built an organisation with an enviable reputation.

At the start of an exciting journey, they are now growing their head office marketing team in Liverpool, to allow them to develop and improve on their already innovative and creative approach to marketing, across all channels.

With an expanding marketing team working on world class automotive brands like BMW, MINI, Jaguar and Land Rover; opportunities like this are rare. If you're a talented professional dedicated to all things marketing, we want to hear from you. Equally, if this opportunity doesn't suit your current situation, then with an expanding team, there are more new and exciting roles available so please call me to discuss the other opportunities at Williams Group.


As the Digital Marketing Executive you will be responsible for developing and planning a robust content calendar across Williams Group and all brand franchise websites, ensuring a constant supply of relevant content to deliver a positive impact on sales growth and customer retention for all Williams' brand franchises.

Other duties include:

* Identifying new trends in content marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile content marketing

Work collaboratively and efficiently with specialists within the Group Marketing team

Maintain the day to day relationships with the appointed digital agency

Track assigned projects and their associated budgets, including invoice management and authorisation

Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations

Regularly maintain the health of all websites, report or fix any errors or bugs in online content

Maintain and update all special offers on a regular basis and in response to manufacturer bulletins


The successful Digital Marketing Executive will have:

* A relevant degree or equivalent
* Experience of the retail environment
* Strong website experience
* Be familiar with working in a fast paced environment
* Be a team player
* Have a proactive approach to work

Job Offer

* Salary DOE
* Excellent benefits

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