Senior Marketing Executive - Legacy

England,West Sussex,Horsham
£25185 - £29766 per annum + benefits
25 Jun 2018
23 Jul 2018
Hannah Denhart
Job Discipline
Marketing (General)
Experience Level
Contract Type
Full Time
Responsible for supporting the delivery of all legacy communications which includes campaign management, collateral and content development and events. Administration, reporting and budget management.

Client Details

I am very proud to be partnering with the Royal Society for the Prevention of Cruelty to Animals. Since 1824 the RSPCA have been looking out for the welfare of animals and in that time have helped and rescued millions of animals.

It's their vision to live in a world where all animals are respected and treated with compassion.

Every day, with the help of volunteers, employees and supporters, the RSPCA take steps to achieve their mission.

Choosing a career with the RSPCA you'll be helping to prevent cruelty, promote kindness and alleviate suffering of all animals.


The successful Senior Marketing Executive will be responsible for:

* Developing the legacy campaign strategy with the support of the Supporter Development Manager

* Devising and implementing new legacy fundraising initiatives

* Controlling and coordinate legacy acquisition campaigns including DRTV, digital and face to face channels

* Ensuring the fundraising campaign processes are followed

* Briefing agencies/suppliers to produce legacy marketing campaigns, literature or content

* Working with the media agencies

* Identifying new opportunities

* Supporting a direct report with their day to day activity and deliverables

* Managing the database of contacts and complying with the GDPR policies and procedures

* Obtaining competitive quotes, raise purchase orders and interrogate and approve supplier invoices

* Monitoring and reviewing campaign costs against budgets


In order to be considered for this role you must have:

* A degree or CIM/IDM qualification

* Previous experience or DRTV and digital campaign management

* Experience managing a direct report

* Previous legacy fund raising experience would be highly beneficial

* Previous agency management experience

* Events management experience

* Excellent communication skills

* Experience using a CRM system/managing a large database of contacts

* Empathy for the cause

* Initiative

* Ability to travel in the UK and a current valid driving license

Job Offer

£25,185- £29,766 + benefits

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