B2B Marketing Manager - leading consumer brand

Better Placed
Up to £42000 per annum + benefits
25 Jun 2018
23 Jul 2018
Caspar Giles
Job Discipline
Marketing (General)
Experience Level
Contract Type
Full Time
Four fantastic new B2B Marketing Manager opportunities at a major leading consumer brand in the technology space, based in Surrey and reporting into the Head of B2B Marketing. Four roles cover:

* Products & Accessories
* SME segment & Employee Purchase Programme
* Finance, Retail, Transport & Logistics
* Advocacy & Partnerships

Be the champion of your area, putting customer insights & benefits at the heart of effective marketing programs that increase sell-out velocity to hit revenue and profit targets.

Key Responsibilities:

* Design and deliver the effective B2B marketing plan that integrates products, software and services and emerging Multi-Device Experience.
* Apply brand positioning to design and deliver the visionary role and narrative. Do this in ways that enable strong and relevant product communications for channel, retail and online marketing, sales and partners.
* Design and deliver the best in class customer decision journey for decision.
* Design and deliver a continuous program of commercial transaction driving marketing programs that strengthen channel, retail and online execution to drive premium B2B market share. Prioritise customer service propositions, finance purchase propositions and cross-selling of products/services. Do this in partnership with Product Management, Channel Marketing and Sales Teams.
* Align plans to deliver channel marketing and marketing programs that are consistent at consumer and business touch points.
* Support the Channel, Sales and Retail team with sell-in to influence execution at the right level in the business and in the partner organisations.
* Influence and manage the marketing budget. Collaborate closely with Channel, Sales, Retail and Online to make effective choices that maximise channel and marketing effectiveness.
* Support the Head of B2B Marketing to redesign the approach to B2B media redefining media, PR and CRM approaches to be world class B2B channel and marketing.

Key Skills & Experience:

Experience in B2B brand or product category marketing in technology, having delivered successful B2B product and B2B brand campaigns.

* Influential advocate of the customer (and shopper)
* Strategic clarity to envision a success and create the plan to achieve it
* Personable with high capability to achieve outcomes through influence
* Fast, action-oriented delivery of plans in market
* Enthusiastic Team Player
* Innovative curiosity to always look how to do things better
* Resilience and purposefulness
* Adaptable to change
* Experience of working with different cultures
* Attention to Detail

Join an exciting brand led business taking on the next big challenges of the future. Great fast paced and agile work environment with plenty of opportunity, exceptional people and lots of innovation that makes a real difference pushing the boundaries of what's possible. A leader led learning environment with excellent formal development opportunities.

*Please note we try to respond to all applications but due to the volume we receive sometimes we're not able to get back to all unsuccessful candidates. If your application has been successful you can expect to hear from us within 2-5 days.

Similar jobs

Similar jobs