Product Marketing Manager / Category Manager

Location
England,West Yorkshire,Huddersfield
Salary
Up to £35000.00 per annum
Posted
20 Jun 2018
Closes
18 Jul 2018
Ref
3346517
Contact
Samantha Peet
Experience Level
Manager
Contract Type
Permanent
Hours
Full Time
Product Manager / Category Manager
£35,000
West Yorkshire

A leading B2C organisation based in West Yorkshire.

Due to an increase in activity, my client is looking for an ambitious Product/Category Manager to join their forward thinking team. This role is working across a category of products on the full life cycle including, analysis, product development, branding, marketing etc.

Responsibilities

* Preparation and implementation of the marketing plan and brand strategy to deliver agreed objectives.
* Working with internal teams to produce ongoing, monthly SKU-level forecasts and liaising with other departments to ensure stock availability across the brand portfolio.
* Management of all elements of the marketing mix to maximise performance in the market: product proposition, packaging, distribution, pricing, promotion, product quality and format
* Management of Advertising, Public Relations, Design and Digital agency relationships.
* Management of the NPD programme from initial identification of market opportunity to launch (managing existing NPD projects as well as identifying/sourcing new product opportunities)
* Ongoing market research and analysis to monitor market trends, market shares and competitor activity in order to develop a comprehensive understanding of the different markets Care operates within and keep abreast of competitor action.
* Provide marketing support for the sales team/key account managers, ensuring they have the appropriate materials to enable them to effectively deliver the marketing messages and strategy to gain listings and increase distribution

Personal Profile

* Experience creating and implementing a full category/marketing strategy.
* Analytical mind set to ensure campaigns are run and planned successfully with business objectives achieved.
* Full Product/Category Management experience - end to end product life cycle
* Experience working across the full marketing & communications piece online and offline
* Ability to work closely with internal and external stakeholders to achieve business objectives
* Experience developing new products and creating the marketing strategy and plan to surround new product launches.

This is a fantastic opportunity to experience both B2B and B2C Product & Category Management. This role will best suit a Category Manager, Assistant Category Manager, Product Manager who is looking for a new role in West Yorkshire

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