Marketing Retention Officer

Location
England,London
Salary
£26000.00 - £31000.00 per annum
Posted
20 Jun 2018
Closes
18 Jul 2018
Ref
3344071
Contact
Kevin Waters
Job Discipline
Marketing (General)
Experience Level
Executive
Sectors
Charities
Contract Type
Permanent
Hours
Full Time
Marketing Retention Officer | London Based Charity | £26,000 - £31,000 P.A

Your new company

A leading Charity based in London focusing on delivering support and care to all its members


Your new role

You will be responsible for providing campaign management in order to support strategies for maximising supporter income. Your role is responsible for decision making within a set framework of policies and procedures while also applying your own independent judgement within agreed parameters. You will be responsible for the day-to-day management of raffle, lottery and donor retention and upgrade; or cash and committed giving campaigns through multiple channels including direct mail, telemarketing, and digital. Co-ordinate campaign briefing, delivery and evaluation. Ensure all activity is carried out on time, within budgets, and to agreed standard, working with creative agencies, printers, fulfilment houses, and telemarketing agencies. You will need to produce clear campaign briefs, review of creative concepts, interpreting the output of these campaigns. You will also assist with creative ideas, and assess and write copy where required. Monitor campaign budgets and update on variances versus agreed objectives. You will be included in providing input to monthly income and expenditure forecasting and respond to queries regarding campaigns from internal stakeholders. There will be the opportunity to travel throughout the UK and make occasional overnight stays as well as attending meetings and events outside of office hours.


What you'll need to succeed


* Knowledge and experience of key marketing principles and techniques, including copy writing, creative development, and online campaigns
* Understanding of the use of databases, including the principles of direct marketing.
* Experience of direct marketing to individuals, preferably in the not for profit sector.
* Experience in setting and managing budgets, monitoring results and financial performance in income and expenditure.
* Experience managing and working on campaigns 1- 2 year minimum experience required.
* Experience developing and delivering integrated direct targeted marketing campaigns.
* Experience in managing lottery / raffle or cash and committed giving campaigns within the not-for-profit sector.
* Ability to work under pressure while delivering on tight deadlines within a target team.
* Able to communicate effectively in all forms.


What you'll get in return

You will get an opportunity to work with a well-established fast moving charity that offers a competitive salary and benefits.


What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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