Senior Marketing Executive

Responsible for all national marketing activity. The successful applicant will have previous B2B marketing experience in a similar role with end to end expertise.


Client Details

My client is a leading not-for-profit health organisation with over 60 years of helping people lead healthier lives. With a network of hospitals, clinics and health centres across the UK to help support the health, fitness and well being of their customers.


Description

The successful applicant will be responsible for:



* Creating, supporting and implementing innovative marketing campaigns that effectively target the B2B segments

* Managing the production of marketing materials, including leaflets, posters, flyers, newsletters and social media related materials

* Liaison and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations

* Leading the B2B Salesforce marketing campaigns - understanding how we can develop success in B2B and utilising innovative and effective marketing campaigns via SF marketing cloud, including content strategy and creation, data analysis and data mapping, use of journey builder for email automation


Profile

To be considered for this role you will need to have:



* A passion for delivering effective marketing campaigns

* Excellent copywriting and proof reading skills

* Excellent communications skills, with the ability to work well with a wide range of internal stakeholders and external partners and proactively contribute ideas

* The ability to identify business trends, competitor understanding and analysis

* ECRM experience, including Salesforce Marketing Cloud, or other automated ESP would be highly beneficial

* Experience of working in a B2B environment implementing campaigns direct to the corporate market


Job Offer

Up to £30,000 + benefits