Digital Communications Manager

Location
England,London
Salary
£200.00 - £300.00 per day
Posted
18 Jun 2018
Closes
16 Jul 2018
Ref
3344478
Contact
Verity Slade
Experience Level
Manager
Sectors
Public Sector
Contract Type
Temporary
Hours
Full Time
A multi-skilled SEO and Publishing Manager, you'll sit at the heart of our digital content team. One part analyst, one part editor, one part delivery manager - you'll be the lynchpin of our content optimisation and publishing function, helping to deliver excellent user experience across our digital channels. You'll be responsible for documenting our digital editorial policy, governance and guidelines for our website and e-newsletters, reporting on how the organisation and your publishing team is adhering to these. You'll manage the day-to-day running of our publishing function ensuring large volumes of corporate and policy documentation are released efficiently, to deadline. You'll also oversee copywriting and build for a range of content projects, from web pages to new site sections and interactives


Main Duties Perform SEO analysis and provide recommendations on structure / copy / elements of web pages relevant to organic search and user journey objectives. Perform keyword research and data mining to optimise existing content and uncover new opportunities. Administer search engine programmes (XML sitemaps, Google/Bing Webmaster tools, Drupal CMS-based bespoke reporting). Support with site migrations and defining approach to site taxonomies and archiving. Define web analytics dashboards and performance metric reports to monitor and execute content optimisation strategies for search and user journeys. Analyse, report and provide insights on performance metrics, supported by your team. Develop digital editorial policy, governance and guidelines for our website and e-marketing channels (e.g. establishing content taxonomies and labelling, archiving policy, publishing protocols). Support the content team to evolve and deliver a digital publishing model that improves organic visibility and findability, using insight and industry knowledge Oversight of digital publishing and editing service that manages the release of thousands of documents and data sets each year. Deliver all change projects -from single page to large scale updates to the website's information architecture (IA), including copy drafting and editing as required. Define requirements, tasks and resources associated to identified governance, SEO and content development programmes. Mentor and manage direct reports, ensuring that they undertake training to develop quickly and successfully and that their outputs align to broader strategies. Communication to team, agency, project partners and management on strategies/projects, timelines and results. Keep pace with SEO, search engine and digital industry trends and development. Contribution to the internal communications blog.

The successful candidate will be able to demonstrate the below:-

* Demonstrable and advanced expertise in website governance, with a focus on the optimisation (SEO organic), classification and publishing of large volumes of digital content.
* Demonstrable and advanced expertise in managing publishing processes on CMS-based website platforms, including via team management and delegation.
* Experience of using a wide-range of CMS functions for the building of content - IA pages and sections, charts and data, tabs, tables, video and infographic embeds and so on. Basic understanding of HTML is a minimum requirement.
* Ability to evaluate on work against meaningful KPIs and to constantly monitor and report on effectiveness; interrogation and interpretation of performance data, both qualitative and quantitative, is a given.
* Advanced understanding of writing for the web and building content against a range of requirements and standards, from plain English to search engine optimisation (SEO) and accessibility compliance - attention to detail must be exceptional.
* Experience of full website research, design & build projects and complex content migration exercises.
* Ability to put packages such as Google Analytics and SiteImprove to effective use in the role. Ideally GA iQ qualified.
* Experience of working within an 'Agile' website development environment.
* Understanding of accessibility, copyright and data protection issues in relation to websites and website content.
* Experience of email marketing platforms and subscription management.
* Experience of working within a corporate communications environment relevant to high-profile issues of national importance.

If this is of interest please do apply ASAP with an up to date word version of your CV highlighting all your relevant experience

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk

Similar jobs

Similar jobs