CRM Manager

Up to £250 per day + limited company rate
13 Jun 2018
11 Jul 2018
Tamarin Fisher
Job Discipline
Data & CRM
Experience Level
Contract Type
Full Time
Are you an email marketing whizz? Do you want to help people find their dream job? Then please read on!

About you

You will be really familiar with CRM Marketing with specific knowledge of Responsys. You will also love the analytics side and be data driven. You will upbeat, ready to roll your sleeves up and work in a really collaborative way. Some additional requirements include but are not limited to:

* Excellent HTML skills and experience in creating HTML email templates.
* Fluency in Photoshop and Dreamweaver is preferred.
* Ability to focus on numbers and results, strong analytical and numerical skills.
* Project management skills with experience in prioritization and planning.
* Excellent attention to detail.
* Excellent written and spoken English is essential.
* Good team player

About the role

This role is to help with the creation and build of retention, lifecycle and performance emails. Working in close collaboration with the wider digital marketing team and other key business departments (engagement/sales/client services etc.), to ensure that emails are deployed in a timely fashion and are at optimum performance. You will also:

* Assist with the creation and build of B2C retention, lifecycle and performance campaigns globally.
* Involved in proofing and sends of all B2C campaigns.
* Maintain a programme of campaign evaluation and testing to improve the effectiveness of activity and improve the return on investment.
* Segment, analyse and extract data, turning this into actionable recommendations for relevant stakeholders. Provide insights and results to the wider business which could influence strategic decisions and processes.
* Continuous optimization of email performance.
* Identify new opportunities to increase performance and revenue within email.
* Collaborate with Digital Marketing, Sales, Client Services, Content and Engagement teams.

About the client

A world leader in their space, this business is looking to streamline the user experience and bring real collaboration between teams. Great office environment and based in a super cool location!

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