Digital Marketing Executive

Location
England,Greater Manchester,Manchester
Salary
£20000 - £25000 per annum
Posted
13 Jun 2018
Closes
11 Jul 2018
Ref
13926331/001
Contact
Jennifer Taylor
Job Discipline
Digital
Experience Level
Executive
Sectors
Retail
Contract Type
Permanent
Hours
Full Time
As the Digital Marketing Executive you will work closely with the Digital Marketing Manager to ensure all campaigns are met and all projects are completed on time and to budget.


Client Details

Established over 20 years ago, my client is one of the UK's leading retailers, with 200 stores nation wide and head offices in Manchester. On a steep growth track, with many exciting new development plans on the horizon that will see them expand into new categories and new customer demographic groups and further growth into new international markets.


Description

As the Digital Marketing Executive you will be responsible for:



* Working with the Senior Digital Marketing Manager to ensure all campaigns are met and all projects are completed on time and to budget

* Conduct on-site and off-site SEO audits and competitor analysis

* Ensure KPIs are met across all digital marketing activity

* Liaise with the Creative Manager to create online marketing material

* Oversee and manage a paid social media strategy

* Write and optimise content for the websites product and category pages

* Track and analyse website traffic flow and provide regular internal reports

* Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion

* Continually work on the Search Engine Optimization of the website

* PPC campaign management - keyword research, campaign set up, monitoring and reporting

* Identify new trends in digital marketing


Profile

The successful Digital Marketing Executive will have:



* Experience in a similar role, ideally within the retail sector
* Excellent understanding of digital marketing concepts
* A strong understanding of digital marketing including - SEO, PPC, Social Media, Affiliate Marketing, Email Marketing
* Working knowledge of ad serving tools
* Working knowledge of web analytics tools
* Analytical mindset and critical thinking
* Excellent communication and interpersonal skills
* Excellent analytical and reporting skills


Job Offer

* Salary DOE
* Excellent Benefits

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