B2B Marketing Manager

Recruiter
Better Placed
Location
Wales,Cardiff
Salary
£50000 - £60000 per annum
Posted
11 Jun 2018
Closes
09 Jul 2018
Ref
DH/26425
Contact
David Hickling
Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
B2B Sales Manager

Better Placed are delighted to be partnered with a leading financial services provider who due to an exciting restructure internally now require further investment to help develop and acquire new business through a combination of marketing channels. The role B2B Marketing Manager is an integral part of the business's B2B Marketing team. The role is in place to develop and execute all retention and acquisition campaigns focused specifically across partnering Banks & Building Societies.

Key Responsibilities:

* Delivery of marketing activity for Building Societies & Bank partners across multiple products, brands, and channels to drive long term profitability.
* Innovate marketing plans and campaigns through understanding latest channels being deployed across Insurance market.
* Work closely with Sales teams to interlock marketing plans with specified performance ratios and profit targets.
* Drive Digital marketing for the B2B2C channels plans.
* Influence NPD and own marketing plans to take products to market in an impactful and creative way.

Skills:

* Experience of defining and creating complex communication plans across multiple products and customer segments
* Good understanding and proven track record of D2C or B2B2C channel marketing plans that have driven demonstrable business results
* Excellent understanding of the latest methods of measuring and optimising marketing investments to drive sustainable profitable growth.
* A digital expert with a strong understanding of paid, earned and owned media and the role that each plays in the marketing mix for B2B and B2B2C audiences.

This is an extremely exciting role offering a competitive package and the chance to join a leading organisation that in turn offers direct routes of progression for those looking to develop within their career. To be successful in this role prior financial services experience and B2B experience would be beneficial. Full mixed marketing experience is essential with a focus across digital and paid media, this is a pure marketing role but with a focus on commercials and ability to work closely with both product and Sales teams. Get in touch to find out more!!

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