PRODUCT MARKETING MANAGER - B2B

Location
England,Lancashire,Burnley
Salary
Up to £35000 per annum + Negotiable, depending on experience
Posted
11 Jun 2018
Closes
09 Jul 2018
Ref
68958
Contact
Nicky Price
Experience Level
Manager
Contract Type
Permanent
Hours
Full Time
My client is looking for a Product Marketing Manager to join their fast growing team in Burnley!

This a new role and will be reporting into the General Manager of Product and Development

The Product Marketing Manager is responsible for establishing and implementing an effective Product Marketing plan to capitalise on new technology being brought to an established market and to generate measurable demand against the business revenue targets

Responsibilities
Take full ownership of Brand Marketing
Define product and key strengths, develop a positive message which is appealing and exciting
You will be the main copywriter, building effective marketing collateral, promotional material and sales support tools
Develop the brand identity and image by fully understanding the product, the marketplace and the customer profile
Maintain competitor analyses and awareness of the market place
Conduct research and evaluation of competitor product, services and news within the market
Compile and keep up to date records on know competitors
Keep up to date with what's happening in new technologies
Work closely with the Sales Manager's to establish if marketing activities are supporting the sales team. Identifying trends, success and area's that can be improved
To actively convert the product through own brand marketing collateral, online, social media, forums, newsgroups and any other effective methods

Skills Required
Educated to Degree level
Must have extensive Product Marketing or Marketing experience within a business to business sector
Experience of brochures, leaflets, market research, competitor analysis, social media, content writing, promotional materials etc
Good copy writing skills
Exceptional verbal and written communication, able to approve copy for print, press release etc.
Knowledge of marketing strategies, concepts and practices with a good understanding of how the marketing process works
Ability to develop strong relationships both internally and externally
Experience of developing a relatively new product successfully to market

Company Benefits
Salary up to £35k depending on experience
Subsidised staff restaurant
Free parking
Pension
Phone and laptop
Health cash plan
Social events

Reed Specialist Recruitment is an Employment Agency and an Employment Business for permanent and temporary recruitment. In response to your application Reed will contact you by phone, email or SMS to discuss it and related opportunities. You can opt out at any time using the links provided.

Apply for PRODUCT MARKETING MANAGER - B2B

Already uploaded your CV? Sign in to apply instantly

Apply

Upload from your computer

Or import from cloud storage

Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 1MB


4000 characters left

Marketing Communication

We'd love to send you information about Jobs and Services from MarketingWeek.com by email.

All emails will contain a link in the footer to enable you to unsubscribe at any time.


When you apply for a job we will send your application to the named recruiter, who may contact you. By applying for a job listed on MarketingWeek.com you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.

Similar jobs

Similar jobs