Content writer/designer

£150.00 - £200.00 per day
08 Jun 2018
06 Jul 2018
Verity Slade
Experience Level
Contract Type
Full Time
Content writer/designer -Central London for 9 months + to start ASAP £150--£200 Per day PAYE

The role will be

* The revision of pages on the website for 'starting a food businesses' to ensure that all of the relevant information is incorporated and captured in an easy to use way and that relevant information wider to food controls is easily accessible through one location.
* You will be expected to liaise with policy and content owners, lead on re-writing of content and communication with relevant colleagues, including devolved administrations, to obtain agreement of existing content.
* In conjunction you will be required to review research reports and evaluate existing trusted guidance for food businesses to ensure relevant data is signposted to. A round of engagement activity will be required to ensure we connect with relevant external contacts, confirm that they are fully sighted with the work we are carrying out to change the process for registering food businesses and to ensure sufficient time is allowed to embed relevant changes to their material if required.
* Once content has been determined you will be required to work with colleagues from the digital communications team and/or 3rd party consultants to assist in the design and flow of the pages. This will involve the development of mock-up/prototype pages and participation in user testing to assess usability and understanding of content until a preferred format is reached. This will take the form of closed and public testing prior to final publication.
* Throughout the design process, you will be tasked with tagging each piece of guidance to specific business types that would benefit from that specific guidance. Tags will be incorporated into the digital system whereby appropriate links will be automatically attached to the confirmation that a food business receives when they register.
* Following publication of the new pages on the website further work will be required to evaluate usage, working alongside performance analyst to identify and solve any issues and deal with any queries until the site satisfies requirements and is ready to be absorbed into business as usual. You will also be involved in user research to continuously improve the content to ensure it meets user needs.
* A full engagement programme will be carried out with 3rd party stakeholders prior to the introduction of the new digital registration system to raise awareness of the need for food businesses to register and to signpost new and potential food businesses to relevant support tools and guidance at the earliest opportunity.
The successful candidate will be able to demonstrate the below:-

* Review existing content and work with content owner to write fresh content based on research and brainstorming
* Rewrite, paraphrase or write content from scratch depending on specific instructions provided
* Develop ideas derived from online/offline research to identify gaps and propose additional content to include
* Consider and propose ideas for splitting information into logical chunks that are easier to read and follow.
* Sort out workable ideas by a process of elimination and keep eliminated ideas stored for future reference
* Proofread content for errors or additions and ensure that content is written per instructions
* Ensure that web page content is edited properly to increase on-screen readability
* Think up titles for each piece of content keeping appropriateness in check
* Copy, edit and proofread content created by other content writers to provide detailed feedback

* Ensure that content contains sufficient keywords for search engine optimisation
* Meet with potential users to assess their needs, web designers help create and maintain the product.
* Develop prototypes and storyboards using a multitude of media creation and graphics editing tool
* Work with the digital communications team to agree web design
* Assist in planning and participate in user testing of revised pages
* Review and tag specific guidance to business types in accordance with ROF requirements
* Develop and maintain strong liaison and collaboration with wider FSA policy teams, colleagues in the devolved countries throughout development process
* Monitor and evaluate usage including hotspots once new pages are published to obtain understanding of effectiveness.
* Propose revisions to pages if findings suggest they are required
* Ensure design documentation is prepared and filed for future reference
* Handover control of web pages to business as usual team to mange
* Ideally you will have worked in government and be familiar with plain English and GDS practises

If this role Is of interest please do apply to me ASAP with an up to date word version of your CV highlighting all your relevant experience

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